RESEARCH
The ‘Bankable Farmer’ is an on-going initiative aiming to connect a very large base of unbanked small holder farmers in Sub-Saharan Africa with Thomson Reuters banking customers. The benefit for banks is to provide loans and financial education, while offering farmers a more prosperous crop and family life.
UX Highlights
Customer Discovery Workshop with top Africa banks in Johannesburg
Pitched to executives and awarded funds to investigate
Large market research to understand the consumer (farmer) and ecosystem
Customer Discovery Workshop
I co-facilitated a 4-day workshop in Johannesburg with Thomson Reuters partner Vodafone and top banking customers: Barclays Bank, First National Bank, Standard Bank, and Standard Chartered Bank, to understand each bank’s vision for the future, needs, strengths and painpoints. Within a co-creation model combining TR’s data power with Vodafone’s communication network, we identified key business opportunities for these banks.
The Challenge
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The Opportunity
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Target Users
Large corporate banks in Sub-Saharan Africa: Barkleys, First National Bank, Standard Bank…
Smallholder Farmers (family farming, small land and resources)
Design Process
Identifying the end user: unbanked youth
A Complex Ecosystem
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Ideation
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Designs
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